About Us

Introduction

We track our humble beginnings to the farmlands of central Punjab where our founding fathers laid down the foundation of what would eventually turn into the AGBRO (an acronym formed from the words AGrarian BROthers) Group. Today the company is considered amongst the pioneers in integrated poultry operations in the country. Our sustained growth and operational effectiveness over the decades has been entirely driven by our people and their commitment to get results the right way—by operating responsibly, executing with excellence, applying innovative technologies and seeking new ways to drive profitable growth.

How it began

We trace our modest beginnings to the year 1988 when the business started with poultry breeder farming. Helped by a strong demand for poultry and technical expertise in the field of poultry breeding, the organization developed at a steady pace. Starting off with breeding farms, the business has developed its own hatching as well as feed milling operations over the years.

Management

The business is divided into 3 key operating centers led by the firm’s headquarters in Rawalpindi. Key management functions are performed at the head office while operations management is delegated to each operating center. To facilitate efficient communication and ensure alignment towards the firm’s goals and objectives, the organization has deployed an information system that provides timely information to the concerned stakeholders. In this regard, the firm has taken on the ambitious task of deploying a centralized cloud based enterprise resource planning (ERP) system.

Vision

Agbro Poultry aims to expand its operations to value-added products so as to offer the final consumer with healthy meat products. Given our years of experience within the industry, we are well positioned to take advantage of the trust our existing customers have placed in us and our products.

Agbro Poultry is built on strong family values and aims to utilize these to further its current position. While placing great importance on our values, we are committed to building lasting relationships with our customers and the communities that we serve.

Values

Our values dictate everything we do; whether it be raising chickens or producing healthy and nutritious diets for animals, we make sure that each one of us at Agbro knows what we stand for.

To this end we aim to maintain our family values of integrity and trust while also ensuring that we:

  • Continue to develop on our existing strengths.
  • Foster strong relationships with key stakeholders and work towards exceeding their expectations.
  • Ensure that we follow Food Safety and Sound Environmental Management practices at all times.
  • Actively participate in the communities that we operate in and giving back to the many people who support us, as well as those who need our assistance.